Prepared for Lane AlexanderFounder & Lead Detailer
Track-Bred Discipline. Mirror-Finish Precision.
Full Attack Motorsports brings a racer’s standards to paint correction, detailing and System X ceramic protection in Chico. Here is how we give your online presence the same finish as the cars leaving your bay.
1377 E. 9th St., Chico, CA
Call or text (530) 624-7110
System X certified installer
A Brandcore growth presentation · Prepared by Karina Carillo
Real work, real reflectionPaint correction · Full Attack Motorsports, Chico
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01 Your Craft, Spec’d
The CraftCorrection · Protection · Detailing
A Racer’s Eye for Every Panel.
Lane Alexander trained in Butte College’s Automotive Technology Program and spends race weekends on track. That precision is exactly what Chico customers pay for, and it should be the first thing they see online.
Butte College Automotive Technology graduate, founder and lead detailer
On track at Thunderhill, Sonoma, Buttonwillow and Laguna Seca
System X certified ceramic protection installation professional
Detailing, not repair, and proud of it
Your site says it plainly: Full Attack is not an auto repair or auto paint shop. Mechanical work goes next door to Chico Car Care; performance upgrades go to partner Afterfire Motorsports. Your bay stays focused on the finish.
The finish standard: corrected, coated, beading
01
Decontamination & Inspection
Wash, iron decon and clay, then a panel-by-panel look under inspection light before a pad touches paint.
02
Multi-Stage Paint Correction
Machine compounding and polishing that takes swirls, scratches and haze out of the clear coat. No paint applied.
03
System X Ceramic Protection
A certified System X coating that locks in deep gloss, easier washes and long-term protection.
Your menu todayLevel 1–3 Coating PackagesPaint CorrectionLevel 2–3 Exterior DetailLevel 2 Interior Detail
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02 Customer Conversion Architecture
Chico Market FlowSearch to booked bay
From First Search to a Booked Bay.
Three moments decide whether a Chico driver books a correction or keeps scrolling. Each one gets a deliberate, measurable fix.
01
Intent routing
Answer “Motorsports or Detailing?” Instantly
Fewer unqualified calls
“Motorsports” in the name leads some searchers to expect mechanical or collision work. Scope badges above the fold (Ceramic Coating · Paint Correction · Detailing) qualify visitors on sight, and repair questions route to Chico Car Care next door.
Every call is a detailing call
02
Service architecture
Make the Coating Tiers Easy to Choose
Higher-value packages
Your Level 1, 2 and 3 Coating Packages deserve side-by-side comparisons with real before-and-after photos, so owners see why correction plus ceramic beats “just a wash” and pick the right tier on their own.
Clear tiers · Confident upgrades
03
Conversion acceleration
Photo Quotes by Text at (530) 624-7110
4-tap photo intake
When you’re on the polisher, phone calls break your focus. A four-tap mobile form sends paint photos, the vehicle and the goal straight to your text line, so you can quote accurately between jobs.
Fast quotes · Zero bay disruption
Proposed digital strategy for Full Attack Motorsports · 1377 E. 9th St., Chico, CA
03 / 07
03 Custom Website Showcase
Your New WebsiteDesigned for Full Attack
Show What Makes the Finish Different.
A high-gloss digital showroom that puts your real work first, explains every service in plain language and makes booking effortless from any phone.
01
Scope and specialty up front. Paint correction, detailing and System X ceramic are clear before the first scroll.
02
Text-first booking. Photo quote requests go straight to (530) 624-7110, with one tap to call, text or get directions.
03
Proof that sells. Journal builds, Instagram work and Google reviews sit beside your System X certification.
fullattackmotorsports.comHomepage concept
Homepage concept built around your real work · 1377 E. 9th St., Chico
04 / 07
04 Proven Digital Craft
Case StudyUnited Facilities Group
Measured Design, Built Around Business Growth.
We rebuilt United Facilities Group’s dated website into a clear, confident brand that turns visitors into quote requests. Full Attack Motorsports gets the same discipline.
ufgworks.comBefore
Before The original site: dated layout, competing messages, no clear next step.
ufgworks.comAfter
After The Brandcore rebuild: one clear promise, a modern brand and a quote request on the first screen.
No months-long agency handoffs. Your Brandcore partner shapes the plan in 3 days, our team builds and launches your custom site in 7, and we spend the next 60 growing your local search and reviews.
Day 1Day 4Day 11Day 70
Phase 01Days 1–3
Strategy with Your Dedicated Partner
A 1-on-1 kickoff that shapes design and booking around your highest-value ceramic and correction clients.
Priorities set with your partner
Design and booking plan for your best customers
Website, mobile and Google growth roadmap
Phase 02Days 4–10
Custom Website Build & Launch
A custom site built around your real work at 1377 E. 9th St., with inspection-light visuals and photo quote intake.
Custom design around your craft and coating tiers
One-tap call, text and directions to (530) 624-7110
Fast mobile experience, launched with zero downtime
Phase 03Days 11–70
Local Search & Review Growth
Google Business Profile tuning, fresh bay photography and a review engine that turns happy clients into new ones.
Google profile, photos and local search visibility
Review requests that bring in new clients
Ongoing updates with direct access to your partner
1 dedicated partner from day one10 days to your live custom site60 days of local search & review growth
“Lane, the discipline you bring to every panel at 1377 E. 9th Street should be obvious to anyone in Northern California searching for ceramic protection or paint correction. We’re not here to hand you a template. We’re here to build an online engine that works as hard as you do in the bay, so the right clients find you while your hands stay on the polisher.”
Karina Carillo, your account lead at Brandcore
Full Attack Motorsports · 1377 E. 9th St., Chico, CA 95928 · (530) 624-7110
Next step
Let’s Talk: Your Studio Strategy Session
Thursday at 1 PM or Friday at 2 PM Pacific, or any weekday window that suits the bay. We’ll walk through these ideas against your real week.
Direct contact: Karina Carillo, Brandcore
karina@brandcore.io | Direct (669) 310-0800 | Office (669) 281-0188
Times are Pacific, weekdays 9 AM to 5 PM. This opens an email draft to Karina, who will confirm a time with you personally. Nothing is booked automatically.